MARKETING NETWORK

We have very wide distribution network across the country. We operate along a distribution channel comprising of about 44,000 distributors and a direct retail touch point of more than 4000 dealers. Our reach extends to most of the major fertilizer consuming districts of the country. Our retail outlets are spread over 20 states in India.

The marketing personnel directly visit villages to educate the farmers on the concept of chelation and the various benefits of micronutrients. This has helped us to establish a close connectivity with the farmers and has helped to increase the customer base. We have 25 branches spread across all over India . We market our products through Super Distributors, Distributors, Marketing Agents and Dealers/ Retailers.

DISTRIBUTION REACH

Registered Distributors & Dealers About 44,000

Number of Dealers counters serviced Over 4000

Number of villages covered (assuming 2 to 3 villages/dealer) 1,00,000  

DEALER LOYALTY PROGRAMME

We have in the recent past started a Dealer Loyalty programme called Khazaana. This programme was aimed at providing the company's dealers with a range of rewards and privileges. Khazaana is first one of its kinds in the agrochemical industry. We service around 1,22,567 villages and have active participation from the farmers, distributors and dealers in the Khazaana programme. In this programme, each and every sale and payment of the dealer is tracked. These dealers are then given points on the basis of their collection instead of sales. The distributors are not given discounts but are entitled to redeem points in the future.